Steven J. Edelstein

Board of Advisors

Steve’s background in supply chain management and logistics, along with advertising, marketing, public relations and promotions has allowed him the ability to not only understand all the nuances of a particular client need, but provide solutions that will have a dramatic impact on the longevity, as well as bottom line results of a given program. Steve has over 17 years' experience in the marketing communications, consumer promotions and interactive media lines of business with particular emphasis on Internet commerce. Steve's experience in developing online and offline marketing and sales solutions for a wealth of Fortune 500 corporations brings a unique blend of strategic and technical expertise to The Logical Step.

Steve’s experience with corporate entities within a variety of vertical markets provides the level of understanding and “quick study” ability for a successful engagement. Client partners such as Radio Shack Corporation, Bissell Home Products, Clorox, – among a few – have enjoyed Steve’s marketing and business development experience that is so critical to the success of any business venture.

Steve has served in a variety of Marketing, Communications, Logistics and Consulting capacities. Steve served as Managing Director – Fosdick Fulfillment, where he spearheaded business/consumer fulfillment initiatives including Direct Response, E-commerce, direct marketing, promotion/sales, affinity, logistics, and supply chain management. Steve’s experience in supply chain management, logistics, and electronic process provided an added-value component to the development of long-term client success. Prior to Fosdick Fulfillment, Steve was Vice President – Marketing and Business Development – NewRoads, Inc., as well as held various marketing and business development positions including ShipXact.com, PDS Worldwide, Inc., MossWarner Communications, Inc. and DMBB/Clarion Marketing and Communications.

Steve is on the Electronic Retailing Association’s (ERA) Board of Directors, a member of the Electronic Retailer Magazine’s Editorial Advisory and Marketing Boards, Board Chairperson of the ERA’s Marketing/Communication’s Committee and Branding Task Force, a member of the ERA Board of Directors’ Ethics Committee, a contributing writer to many industry publications such as Electronic Retailer Magazine, Response Magazine, Target Market Magazine, DM News, and Internet Retailer, a frequent speaker at industry events such as ERA, DMA, PROMO, and NCOF, a member of the Direct Marketing Association, and Co-Chair – Membership - of the Broadcast Council’s Operating Committee, a former board member of the American Marketing Association, and the recipient of the 2005 Volunteer of the Year Award from the Electronic Retailing Association.

John Bosacker

Board Of Advisors

John ("JB") Bosacker has held the position of Senior Director of Business Development at Novus Print Media Network for over 9 years. JB is focused on identifying, prospecting and closing new clients/partners whose goal is to make consumer print media (consumer publication media) "work" under a multiple media strategy.

Before joining Novus, JB was an Account Executive at Banta Direct Marketing Group for 10 years selling direct-mail and insert media to national advertisers/markets and agencies.

JB resides in Minneapolis, MN with his wife Stacey and children Anna and Jake. JB is active within the DMA and ERA trade associations

Linda A. Goldstein

Partner - Chair, Advertising, Marketing Division - Mannatt, Phelps & Philips, LLP

Professional Experience

Linda Goldstein is widely recognized as one of the leading advertising and marketing industry lawyers in the country.  She represents clients in every sector of business in advertising, marketing and media matters. Her practice includes review of advertising campaigns for legal compliance on behalf of brand marketers and agencies; representing clients in false advertising litigation, both in court and before the NAD; advising clients on cutting-edge sweepstakes, contests, mobile, viral, guerilla and user-generated promotional campaigns; and negotiating and drafting celebrity talent, sponsorship, agency/client and other advertising and marketing related agreements.  Ms. Goldstein has extensive experience in representing clients in proceedings brought by the Federal Trade Commission and by State Attorneys General throughout the country.  She has handled numerous high profile FTC investigations and enforcement actions involving substantiation of advertising claims, adequacy of disclosures, compliance with Trade Regulation Rules, and various marketing practices. Ms. Goldstein has also represented clients across a broad spectrum of product categories in industry-wide and individual state Attorney General proceedings.

Direct Response: Ms. Goldstein's practice also focuses on representing advertisers in connection with their long and short form marketing campaigns and is well known to  infomercial businesses, program producers and home shopping channels.   Her expertise extends to such highly-regulated product categories as weight loss, dietary supplement, and cosmetics and the complex laws governing loyalty programs, affiliate relationships, and advance consent offers.   She is former Chairman of the Board of the Electronic Retailing Association (ERA) and currently serves as a member of its Board of Directors.  Ms. Goldstein is a legal columnist for Response and  Electronic Retailer magazines and regularly participates as a speaker at ERA conferences and legal workshops.

Telemarketing: Ms. Goldstein is an expert in telemarketing law and represents leading direct mail marketers on state and federal legal compliance matters and in connection with complex multistate regulatory investigations.