Manitoba Company to Exhibit at America’s Largest Invention Show PITTSBURGH… InventHelp’s INPEX®, America’s Largest Invention Trade Show, announces that Kathe Mogan Sanz, Director of Marketing and Communications, and her company Dream Team Direct, Inc., from Winnipeg, Manitoba, Canada, will be exhibiting at INPEX® 2008, June 11-14, in downtown Pittsburgh. Dream Team Direct, Inc. is in the business of building dreams. Literally. They work with inventors and align them with individuals who can produce, brand and sell their invention. And they’ve have access to a machine of professionals who have exceeded objectives and goals for their clients. How do they do it? Dream Team Direct, Inc. sets out to offer the finest one-stop shop for Direct Response services in the industry. Their library of services are unbeatable and consist of everything an inventor could possibly imagine needing to get their idea up off the ground and out to the consumer. Their extensive network of Direct Response professionals will ensure a product and campaign has the very best chance of succeeding from the testing phase onward. Dream Team Direct, Inc. understands that taking a product to market can be an overwhelming process, which is why they offer to manage the campaign all the way from copywriting to fulfillment. For more information for Dream Team Direct, Inc., visit their website at www.dreamteamdirect.com. Dream Team Direct, Inc. will be at Booth 700 at INPEX®.

DVD Blu-ray Mastering & Replication Evolution vs. Revolution Similar to the early days of DVD, we recognize that as the new Sony DVD Blu-ray format increases in popularity, and as more replicators get into the business, costs will eventually go down. Not so similar is the speed of which this format will take hold in the market place. VHS to DVD was revolutionary in both picture quality and ease of operation. But now we also have 16:9 wide screen TV’s, the major expansion of digital broadcasting and DVD 1080 upgrade players all being bought by consumers at a feverish rate. If you view DVD Blu-ray for the first time, but are already a seasoned viewer having a wide screen 16:9 TV and digital broadcasting, the average persons response is oh…that’s nice, but it is no longer knock your socks off better. And…this reaction coupled with the high cost of Blu-Ray players and discs will make this new format evolutionary, not revolutionary. Yes, the Blu-ray players are backward compatible (they will play your existing DVD’s), but until player costs and disc costs come down, we don’t see the average consumer rushing to their local electronics store to buy one. Only when your household may need another player for whatever reason, will you consider Blu-ray. Back to the content owner, replicator and associated license fees. Understanding AACS (Advanced Access Content System) License fees: First basic fee is a deal made directly with the rights holder and AACS (Advanced Access Content System) This is the consortium that hold all the Blu-ray patents and it seems that they want a return on their investment back very quickly. The simplest arrangement between the rights holder and AACS is call a Content Provider License. For a onetime fee of $3,000.00, they will give you a license number to work with Blu-ray replicators. The replicator cannot accept an order from anyone without this license and associated license number. So now you have your license and you are ready to replicate. Well, not quite…. When the material is sent to the replicator, you will then be charged the following fees by the replicator (which are also mandatory and by the way, keep changing). First, the AACS Media Key that encrypts the content of the disc, an AACS Content Certification for that title, and finally an AACS Order Processing fee. All this for each and every Blu-ray title and the average costs for all three is approximately $1,700.00 So you have now spent $3,000.00 for the Content Provider license and you will be spending an additional $1,700.00 for keys, certification and processing per title. Now we are finally ready to replicate DVD Blu-ray if you still have any money left. Whew, I’m exhausted. Like I said at the beginning of this article, evolution vs. revolution. For more information on DVD Blu-ray, please contact Bob Orzack at Cine Magnetics 914.273.7500 orzack@cinemagnetics.com Your Dream Team partner.

Processing payments for a successful Direct Response The realization that a payment processor is a partner in a successful DR campaign, and not just another vendor, often happens after the crucial decision of who to use is made. A successful and proactive partner knows how to manage the payment processing program before and after the decision is made. TransFirst ePayment Services has been successfully serving the Direct Response Industry since our inception over 15 years ago. We are able to leverage the power of being the eighth largest payment processor in the United States, with the capabilities of a boutique operation. The inherent nature of processing payments in a “card-not-present” environment requires experience and a specialized approach that can only be accomplished through a partner whose only focus are those types of transactions. The initial consultation with a client, from a payment processing perspective, should include a thorough overview of the entire process. Who is handling the calls? Who is fulfilling the orders? Who answers the phones after hours? What recourse does a consumer have if they are not satisfied with a product? All of these questions directly affect the ability of the merchant to successfully process and profit from the credit card payments they are receiving. One of the key factors in selecting a payment processing partner is their ability to handle the spikes in volume that naturally come with a successful DR campaign. The liability in a credit card transaction ultimately resides with the entity that issues the merchant account. A sudden spike in sales should be good news for a processor and not an opportunity to impose processing limits. TransFirst does not impose any processing limits on the merchant accounts we issue. This is accomplished by a concise and streamlined application process. Of course the underwriting and boarding process needs a good follow-up. TransFirst employs and empowers an Account Executive approach to customer service for the merchant. Each one of our merchants is served by their own Account Executive. There are service standards in place to ensure that every one of our merchants is serviced in a timely manner. The merchant is also given easy access to the Account Executive’s supervisor and the Director of the department. There is no outsourcing the customer service to someone who does not understand the process. There is one main contact point for all issues involved with payment processing. This includes: interaction with the fulfillment and call centers, technical questions, billing questions and management of their chargebacks. An inevitable consequence of doing business is the handful of customers that for whatever reason are dissatisfied with their purchase. TransFirst knows how to successfully challenge and win these chargebacks. This is an important issue as Visa/MasterCard regulations require that merchants maintain an acceptable chargeback level. Processing payments for a successful Direct Response involves much more than just issuing a merchant account. TransFirst is especially equipped to handle these needs. For more information contact Brian McGarry, National Sales Manager at 402.505.9336 or bmcgarry@transfirst.com

Fulfillment is more than pick, pack and ship continued One of the key components of any direct marketing campaign involving renewable products is the continuity program. These programs can be the lifeblood of any campaign. Sure, our clients want that initial consumer purchase, but typically, the client promotes a more attractive offer to the consumer, by means of reduced pricing or free shipping and handling, or sometimes both – to entice the consumer into signing on for the continuity program. By agreeing to the program, the consumer has approved the regular (usually monthly) shipment of the product (supplement, nutraceutical, natural product, etc), and the subsequent charge to the consumer’s previously supplied payment method. This is a win-win situation…the initial work of processing the order has happened with the first order, via the call center, a mailing, the web site; and the subsequent orders are automatically (through the wonders of modern technology) processed into the fulfillment center’s system to ship the continuity (or “auto-ship”) orders on whatever schedule the client – or their consumer - dictates. The more aggressive and creative the call center and client are, with the various programs that can be used to save, convert, cross sell, and up sell; the more profitable a campaign can be over time, and thus increase the elusive lifetime value. For more information on fulfillment continuity programs, contact Toby Cahill at 888-673-4650, ext. 3844.

Protecting Your Media Content It seems that as quickly as we discover a way to protect our content, someone comes along and finds a way to steal it. This issue of content protection and piracy of materials has reached new heights. It has reached new heights because it is so easy to do. Throw a disc in one drive and burn a copy on the other drive. And it’s in every industry. From the Hollywood box office, to DVD’s of feature films to CD’s of music to the copying of critical or confidential business material. Truly an ongoing battle between the forces of good & evil. Over the years Cine Magnetics Digital & Video Laboratories have worked with numerous companies and various technologies in our continuing efforts to thwart the content pirate. On the feature film side, encoded files rarely travel via FED-X or UPS. We now move these files from coast to coast through a dedicated fiber optic line. Using a secure FTP service that guarantees end to end security of content, we move the average two hour feature in less than 45 minutes in digital quality, totally encrypted and totally bulletproof. On the DVD side, we have four different methods to help prevent content piracy. To prevent digital to analog copying for large DVD runs (replication), we can apply CSS (content scrambling system) and Macrovision ACP (anti-copy protection) schemes. To prevent digital to digital copying for large DVD runs (replication), we can apply Macrovision RipGuard technology. To prevent digital to digital copying for small DVD-R runs (duplication/burning), we can apply Macrovision’s newest technology call RipGuard MoD (manufacturing on Demand). For more information on media content protection, DVD and CD replication, & duplication, Video Streaming and Digital Asset Management, please contact Bob Orzack at Cine Magnetics 914.273.7500 orzack@cinemagnetics.com Your Dream Team partner.