The Electronic Retailing Association announced the formation of the ERA Canadian Council today. “Canada has always represented a vibrant market for direct marketers,” commented Rick Petry, Interim President and CEO of the trade organization. “However, some marketers may shy away from crossing the border because they don’t understand the cultural and business nuances required to succeed there. The Canadian Council will be focused on how to create the greatest Canadian marketplace opportunity through multi-channel direct marketing including DRTV, online, print, direct mail other means.”
The council will be open to all ERA members who wish to participate and will be led in its inaugural year by board of director Michael J. Moreau, CEO and Founder of Dream Team Direct and Common Sense LLC. Moreau added, “This council will hopefully draw both Canadian and international members who can help us develop the market and create economic opportunity for all.”
Those wishing to be a part of the council can contact Michael at mike@dreamteamdirect.com or ERA’s staff liaison, Karla Kelly at kkelly@retailing.org. |
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