How Direct Mail Can Double Even Triple Your Business!
(No matter how bad the economy is)!

COME DOWN AND JOIN US FOR LUNCH ... AND A ONCE IN A LIFETIME EVENT!

Register Now

“MEET THE MASTERS OF DIRECT MAIL” (AND DIRECT RESPONSE ADVERTISING) For the first time ever, the most respected names in the direct mail advertising industry will be joining each other to introduce you to a whole-new revenue stream.

• Revealed: the "insider secrets" to making enormous profits selling your products through direct mail.
• FACT: The Direct Mail Industry is thriving in this bad economy -- while other industries COLLAPSE! (Find out why this is the best time to start).
• Expert advice: You'll hear from the "dream team" of direct mail and direct response advertising.
• Discover how to start a “multimillion dollar" Direct Mail revenue stream for your business ... virtually overnight!

Register Now

• Learn how to get your products/services into millions of mailboxes!
• Find out how a good copywriter can replace 300 sales people by writing a compelling and persuasive ad for you.
• Discover how you can get insider prices on printing, TV, newspaper and magazine advertisements.
• Get "Insider" Tips on how to pick the right lists of people who not only want your product -- but will keep coming back month after month for more.
• Uncover exactly which vendors to work with (and which ones to avoid!)
• Legal: know what you can say and better not say in a direct mail campaign.

PLUS a whole lot more!

Register Now

Let the Experts Show You How:

STEVE CARRARA – New York, NY
Vice President Of New Business Development – Macromark Inc., will talk to you about targeting and good copywriting. With over a decade working with the top list companies and direct marketing agencies, Steve’s experience in B2C and B2B marketing, modeling and analytic services, database development and e-marketing is instrumental in offering innovative multi-channel solutions.

TOBY CAHILL – Chicago, IL
Sales Manager – Threesource, will reveal the secrets to cost effective distribution & customer service.

LINDA GOLDSTEIN – FEATURED SPEAKER – New York, NY
Partner – Manatt, Phelps & Phillips LLP., will give you the in and outs of the industry from a legal perspective. Linda is a former Chairman of the Board of the Electronic Retailing Association and Promotion Marketing Association, a columnist for Electronic Retailer and Response magazines, a speaker at leading industry and legal conferences and is regularly called on to serve as a media commentator.

MIKE MOREAU – Winnipeg, MB
CEO – Dream Team Direct Inc., Mike is a highly respected Direct Response Professional, considered by many to be an expert in supply chain management.. Michael will explain how to structure a team of professionals that know the mistakes made and how you can avoid them... all while making huge profits in your very first mailing, print ad or TV ad. Mike is also on the Board of the Electronic Retailing Association.

^ Back To Top

Ad Industry Faces More Scrutiny From Washington

The advertising industry is bracing for the possibility of more regulation and enhanced scrutiny under the Obama Administration and new leadership in Congress.

When the 111th Congress first convened in January, Rep. Henry Waxman, D-Calif., a vocal critic of advertising, took the helm of the influential House Energy and Commerce Committee, replacing longtime chairman John Dingell, D-Mich. Waxman has pushed for more stringent regulation of direct-to-consumer (DTC) drug advertising, tobacco advertising, and product placement. In the Senate, Senator Jay Rockefeller, D-W. Va., has been named chairman of the Senate Commerce Committee, replacing Senator Daniel Inouye, D-Hawaii. Rep. Rick Boucher, D-Va., will replace Rep. Ed Markey, D-Mass., as the head of the Telecommunications Subcommittee of the House Energy and Commerce Committee, and Rep. Bobby Rush, D-Ill., will continue to head the Consumer Protection Subcommittee of the House Energy and Commerce Committee.

• DTC Drug Ads DTC pharmaceutical advertising continues to draw criticism even with the enactment of the 2007 Food and Drug Administration Amendments Act, authorizing the FDA to fine companies for false or misleading DTC drug ads. Despite the new law and stepped-up self-regulatory efforts by the drug industry, Rep. Henry Waxman, D-Calif., stated in December that he would back congressional efforts to authorize the FDA to impose a moratorium on new DTC drug ads. Last year Reps. John Dingell, D-Mich., and Bart Stupak, D-Mich., sent letters to the major drug companies urging them to adopt "guidelines," including a two-year moratorium on DTC ads for new prescription drugs.
• Kid Food Marketing In a study released last year, the Federal Trade Commission found that the kid food industry has made significant progress via self-regulation over the past three years. The agency reported that 44 major food and beverage companies are spending $1.6 billion a year to promote kid food and drink products, down from previous estimates of $10 billion a year. At a recent congressional hearing, Senator Tom Harkin, D-Iowa, a longtime advocate of childhood nutrition, stated that "self-regulation [of kid food ads] is the better route to go." However, some advocates continue to push for more governmental regulation.
• Product Placement The Federal Communications Commission is currently conducting a Notice of Inquiry and Proposed Rule Making on whether its current sponsorship identification rules sufficiently address the escalating use of embedded advertising and product placement. Last year the agency solicited comments on whether TV broadcasters should include an on-screen "crawl" whenever product placement occurs.
• Behavioral Targeting Late last year lawmakers raised renewed consumer privacy concerns over behavioral targeting, with some calls for a "Do Not Track" registry akin to the "Do Not Call" telemarketing registry. The FTC is also in the midst of revising a proposal for self-regulation of behavioral advertising. Reps. Ed Markey, D-Mass., and Byron Dorgan, D-N. Dak., have indicated that consumer privacy will be a priority in the 111th Congress.
• Tobacco Ads Last year the House of Representatives passed a bill that would have shifted oversight of tobacco ads from the Federal Trade Commission to the Food and Drug Administration. The bill would also have provided for interim ad restrictions that included a ban on outdoor tobacco ads within 1,000 feet of any grade school or playground and a requirement that most tobacco ads be restricted to black text on a white background. Although the bill did not reach the Senate, it is expected that tobacco ads will continue to be a key issue in the 111th Congress.

"Reprinted with permission from the Advertising Law newsletter of Manatt, Phelps & Phillips, LLP."

^ Back To Top
 

Looking for a lift in a downturn economy? Try the US Hispanic Market.

These days all businesses are looking for ways to protect their cash flow and market position. Cutting operational costs and finding profitable ways to generate revenue is certainly a priority in this environment. No wonder many businesses are looking toward the Hispanic market not only to generate a new revenue source but also to test nw products within a lower cost business model.

The US Hispanic market continues to grow at higher rates than the general market not only in population and household size but lso in purchasing power. Spanish language media inventory in all channels (print, web, TV and radio) are plentiful and remain on average 20% to 50% lower than general market media costs on a CPM basis. No doubt about it, the business case is surely there. But how do you go about executing on it as you are trying to do more with less staff and less resources?

The answer lies in finding the right partners to help you develop and launch a campaign while minimizing risk and resource requrements. Many media and advertising agencies say they offer US Hispanic services but do not get involved with the back‐end management or share in the accountability of the ultimate results ‐ leaving it up to you to manage the details, improvement opportunities and unique nuances of servicing this market. Internal staffing resources can quickly be sucked up with the close management of all the moving parts of a new campaign andthe real time monitoring of results. Critical to success in testing and launching a Hispanic DR campaign, especially in the current economic setting, is the ability to outsource the management of the campaign to a partner who is accountable to results; involved with the effectiveness of sales and back end management; and has the appropriate depth of experience in this market.

Omni Direct Inc. is a company that offers turn‐key campaign management services to businesses that want to access the US Hispanic market using direct response. We succeed only when you succeed. We have a history of launching hit products to the Hispanic market using multiple channels including Hispanic DRTV, print, radio and web. We provide media buying, creative production and other DR services either on a stand‐alone basis or as a full‐service campaign manager. Call us for a free consultation and we’d be happy to help you understand the Hispanic market, build your Hispanic DR business case and further refine your Hispanic marketing plans and budget.

For more information, contact Denira Borrero at 305-528-8002 or denira@omnidirect.tv or visit us at www.omnidirect.tv