Macromark Signs Thane Canada
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David Klein, CEO of Macromark says "It's a testament to our effectiveness to monetize a customer database that a sophisticated player like Thane Canada would hire us to do so. We've built a strong name for ourselves in the list management side of the direct response market and are heavily involved in the Electronic Retailing Association, the voice of the direct to consumer industry."
Klein oversees a growing staff of 40 plus and manages the list of some very well know direct to consumer firms.
Patty Booth, President of Thane Canada says "We were introduced to Macromark by Dream Team Direct CEO Michael Moreau. Michael is a well known and respected player in our business and his company offers marketers such as ourselves a turn key approach of suppliers or in this case an a la carte approach to selecting new service providers. This approach works well if you are dissatisfied with your current provider or, as in our case, you are looking to develop a new revenue stream such as having Macromark market our customer database for us."
Dream Team CEO Michael Moreau says "In the world of list management, you need the very best minds and the very best technology to properly monetize a marketers list of customers. Macromark is the leader in this business."
List management is a service provided by list brokers who offer to marketing companies a revenue stream by taking their database and effectively renting it out to other marketers looking to sell to those same demographics. |
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